The global music industry has been revolutionised by digital technology and social media. Recently published statistics suggest a further transition of the industry towards a model based on streamed music on mobile devices. From a number of articles published at ...
Earlier this week I tweeted about a new EConsultancy blog post reporting a Forrester Consulting survey which claimed that 88% of US businesses were now actively monitoring online feedback and online conversations. My tweet received a reply from Dr Lesley ...
In a previous post, we argued the case for an outside-in ‘Customer Led Approach to Social Media’. The first step in being customer led is to listen! Embedded in this post, you will find a recent Conference Presentation we made ...
Some interesting survey results in this Infographic from Alterian – ‘How Engaged Is Your Brand’. Seventy per cent of the companies surveyed don’t monitor or report on social media conversations relevant to their brand. We would put it a lot ...
During our workshops, we constantly underline the importance for businesses and other organisations of monitoring who is saying what about you (your company, competitors, products, brands or staff) where on the Social Web. Before diving head long into a new ...
In 2005, Jack McConnell labelled sectarianism and religious bigotry, “Scotland's secret shame”. In 2011, a number of recent incidents suggest that sectarianism still widely exists in Scotland and has become a more acute problem. click Since 2005 there has been ...
There are some very good ‘words of wisdom’ in this recent blog post by Robert Strohmeyer of PCWorld – Social Business Reality Check: Move Beyond the Hype http://berkeleyunicycling.org Key points are as follows:
Alan and I, with our Italian colleague Chiara Francalanci, will be chairing a session at this week’s 2011 ENTER/IFITT Annual Conference in Innsbruck, Austria entitled “Social Media Performance Measurement and Business Impact”. (IFITT is the International Federation of Information Technology ...
The article below is a reprint of a recent post on our sister site Tourism 2.0 – a professional networking community for those interested in the impact of social media on global travel, tourism and hospitality. The article summarises the ...
I am still mystified by the comments or the debate that Social Media is in someway unmeasurable. I believe very strongly that Social Media makes us more not less informed.
