Data no longer boring, time to get excited about Infographics

Posted on April 5, 2012 by Alan Stevenson

Dribble.com infographic imageWe are pretty excited about the recent developments by Visual.ly – the self proclaimed – ‘world’s largest community for sharing infographics’.

This service now allows anyone (with a Facebook or Twitter account) to create customised infographics. More than just a good look and feel, these creations also interrogate the Facebook and Twitter APIs directly, to provide some very interesting insight.

Visual.ly is not the only ‘create’ service in town and with these latest developments, its time to get excited about Infographics. Continue reading →

Posted in Energise, Social Media, Social Media in practice, Social Media Research | Tagged , , , , , , , , , , | 1 Comment

Google+ Update – 7 relevant articles

Posted on March 31, 2012 by Alan Stevenson

Google+ iconWhilst the ‘jury is still out’ on  Google+ for many of us, new features are being added on a continual basis and (some) companies are deriving benefit. Is there a tipping point in site?

Listed below, you will find 7 recent, relevant articles to help you decide where Google+ sits within your wider social media strategy. Previous updates can be found here Continue reading →

Posted in Energise, Google+ | Tagged , , | Leave a comment

Please embed our Social Technographics Tool – OK

Posted on March 26, 2012 by Alan Stevenson

Forrester LogoWe wrote a while back about what are Social Technographics and why should you care. In a nutshell, it provides one excellent way to gauge Social Media behaviour(s) amongst users and set some benchmarks for your own initiatives.

Forrester’s Josh Bernoff has recently encouraged other websites to embed their Social Technographics Tool – this is such a great resource, they don’t need to ask twice. Continue reading →

Posted in Energise, Social Media, Social Media Research | Tagged , , , , , | 1 Comment

ADVANCE Tourism Customer Management Module, March/April 2012

Posted on March 21, 2012 by Jim Hamill

Malta Gozo ADVANCE TourismEmbedded below you will find two presentations covering Sessions 1 and 2 of the Customer Management Core Module to be delivered over the next two weeks on the ADVANCE Tourism Management Development Programme in Malta and Gozo.

For those who would like to know more about the Programme please follow this link  – ‘Developing Leaders for Change and Innovation in Tourism’.

For those who will be attending one of the workshops over the next fortnight (mainly Intake 3), please note the following: Continue reading →

Posted in Customer Led Social Media, Energise, Social Media, Social Media and Tourism | Tagged , , , , | 3 Comments

Drawing Lessons from Viral Apps

Posted on March 17, 2012 by Alan Stevenson

Draw Something is the fastest growing application in both the AppStore (iPad, iPhone, iPod Touch) and Google Play (Android) marketplaces. Only live for 4 weeks, the game currently has more than 20m downloads and 12m active users [1] and is more than doubling its userbase each week [2].

The idea is simple – it asks users to play against each other as they alternate between drawing and guessing a drawing using the letter tiles provided (a take on Pictionary). The game is insanely addictive (personal experience here) and by all accounts highly successful – the owners are already talking about six figure revenues each day [3].

It is one of the social media platforms that seem to be getting it right in terms of monetization. Organisations like Zynga (Farmville), Rovio (Angry Birds) and now Omgpop (Draw Something) are amongst the most successful around. Perhaps we should be spending more time understanding the secret of their success and adopting some of their lessons.

Continue reading →

Posted in Social Media, Social Media in practice, Social Media Strategy | Tagged , , , , , | 3 Comments