With a Master’s Degree in International Marketing from the University of Strathclyde Business School, Alan has over ten years experience working at the ‘coalface’ of e-business developments in the UK and internationally. He currently specialises in the development and successful implementation of Web 2.0 and Social-Media based marketing strategies for public and private sector organisations. An acknowledged expert in this area, Alan’s core competencies include – ‘Customer Led’ Social Media Strategy Development, Implementation and Performance Measurement. He is internationally recognised as an expert in Social Media Monitoring and Analytics, Strategic Marketing, Market Research, Customer Relationship Management and the Balanced Scorecard. An Associate Director of several other UK-based management consultancies, Visiting Lecturer at the University of Strathclyde and an EU approved management consultant, Alan has successfully delivered on a broad range of e-business related projects in the UK and internationally.
Dr. Jim Hamill and Alan Stevenson are acknowledged experts in Web 2.0/Social Media having successfully delivered on a wide range of consultancy projects in both the UK and internationally.
