Category Archives: Social Media

ADVANCE Tourism Customer Management Module, March/April 2012

Posted on March 21, 2012 by Jim Hamill

Embedded below you will find two presentations covering Sessions 1 and 2 of the Customer Management Core Module to be delivered over the next two weeks on the ADVANCE Tourism Management Development Programme in Malta and Gozo. For those who … Continue reading →

Posted in Customer Led Social Media, Energise, Social Media, Social Media and Tourism | Tagged , , , , | 3 Comments

Drawing Lessons from Viral Apps

Posted on March 17, 2012 by Alan Stevenson

Draw Something is the fastest growing application in both the AppStore (iPad, iPhone, iPod Touch) and Google Play (Android) marketplaces. Only live for 4 weeks, the game currently has more than 20m downloads and 12m active users [1] and is … Continue reading →

Posted in Social Media, Social Media in practice, Social Media Strategy | Tagged , , , , , | 3 Comments

Time for Radical Change

Posted on March 14, 2012 by Jim Hamill

Embedded below you will find the opening slides for our #4MyGen Session at the SCDI Annual Forum, 15th & 16th March, 2012. The background to the session is explained in two previous posts: Your Future is our Future: SCDI’s #4MyGen … Continue reading →

Posted in Energise, SCDI #4MyGen, Social Media | Tagged , , | Leave a comment

Who are you making music for?

Posted on March 2, 2012 by Alan Stevenson

Whilst we would advocate that your Social Media communications make music, not noise  a powerful video involving top violinist Joshua Bell shows in a literal sense why we need to go even further. There are lessons here for businesses keen … Continue reading →

Posted in Energise, Social Media, Social Media Strategy | Tagged , , , , , , | Leave a comment

Make Music, not Noise

Posted on March 1, 2012 by Alan Stevenson

When we are asked by companies how we should communicate in Social Media we usually steal a line from Seth Godin, “Make Music, not Noise” we reply.  Music vs. Noise Music is something people want to hear, something we identify … Continue reading →

Posted in Social Media, Social Media in practice | Tagged , , , , , | 1 Comment