Please find attached to this post a Programme Outline for our new Professional Diploma in Social Media: Strategy and Management (Digital Leadership) endorsed by Strathclyde Business School (subject to final approval). We are currently taking expressions of interest in ...
Erik Qualman of Socialnomics has recently updated his excellent Social Media Revolution video to a new 2014 edition. If you need to convince your senior management team to invest in social then just sit them down in front of this. Please ...
More evidence of the need for Digital Business Leaders has emerged from a recent Forrester Research Report ‘The State of Digital Business in 2014’. While 74 percent of the business executives surveyed claimed to have a strategy for dealing with ...
Part 1 in this series introduced our Six I’s approach to Social Media Performance Measurement. In Part 2, we listed a wide range of KPIs (Key Performance Indicators) that could be used for measuring performance at three main levels – ...
Introduction Part 1 in this series argued that a robust Social Media Performance Measurement System is required to convince reluctant senior executives to establish social as a strategic priority. The article then introduced our Six I’s approach to measuring social media ...
Please find embedded below the core slides to be used during the three day MBA Elective Class ‘Social Media/Social Business: Strategy and Management’ to be held in Abu Dhabi next week (20th to 22nd February). Please come to the session ...
On Friday 21st February, I will be delivering an evening session to the Strathclyde Business School MBA Alumni in Abu Dhabi. The session is entitled ‘Digital Darwinism and Digital Dinosaurs’ (please see the excellent work of Brian Solis in this ...
Introduction Brian Solis and Charlene Li, in their State of Social Business 2013 Report, argued that social media/social business initiatives in most organisations lacked a strong strategic foundation. Only 17% of companies claimed that their social strategy was ‘mature’. The failure ...
The Energise 2-0 strapline is ‘Social Business Planning Pays’. In other words, organisations who develop an agreed Social Media/Social Business Strategy and Action Plan will outperform those who don’t. It is rather worrying, therefore, that new evidence produced by Brian ...
In two blog posts dated July and October 2011, we examined the Twitter activities of Scottish Local Councils – see Scottish Local Councils Twitter Engagement and How well is your Local Council using Twitter? The two papers showed that the ...
