Part 1 in this series introduced our Six I’s approach to Social Media Performance Measurement. In Part 2, we listed a wide range of KPIs (Key Performance Indicators) that could be used for measuring performance at three main levels – ...
Introduction Part 1 in this series argued that a robust Social Media Performance Measurement System is required to convince reluctant senior executives to establish social as a strategic priority. The article then introduced our Six I’s approach to measuring social media ...
Please find embedded below the core slides to be used during the three day MBA Elective Class ‘Social Media/Social Business: Strategy and Management’ to be held in Abu Dhabi next week (20th to 22nd February). Please come to the session ...
On Friday 21st February, I will be delivering an evening session to the Strathclyde Business School MBA Alumni in Abu Dhabi. The session is entitled ‘Digital Darwinism and Digital Dinosaurs’ (please see the excellent work of Brian Solis in this ...
Introduction Brian Solis and Charlene Li, in their State of Social Business 2013 Report, argued that social media/social business initiatives in most organisations lacked a strong strategic foundation. Only 17% of companies claimed that their social strategy was ‘mature’. The failure ...
The Energise 2-0 strapline is ‘Social Business Planning Pays’. In other words, organisations who develop an agreed Social Media/Social Business Strategy and Action Plan will outperform those who don’t. It is rather worrying, therefore, that new evidence produced by Brian ...
In two blog posts dated July and October 2011, we examined the Twitter activities of Scottish Local Councils – see Scottish Local Councils Twitter Engagement and How well is your Local Council using Twitter? The two papers showed that the ...
Social Media is forever expanding and evolving into an increasingly efficient business-to-business communications tool, ignoring distances and borders. Social Media Marketers, like us, need to stay up-to-date and adapt quickly to changes in the social media landscape, as well as ...
Is Scotland stuck in a digital noughties time warp? Given the current obsession with eCommerce, it would seem so. In the last eighteen months, we have seen: Newspaper headlines claiming that eCommerce is the ‘biggest thing in business today’ Publication ...
On Thursday and Friday of this week, we will be presenting at the Scottish Business Exhibition/Export Week being held at the SECC. The topic of our presentation is ‘Digital and Social Media Supported Internationalisation’. The key premise being put forward ...
