Category Archives: Social Media Strategy

Strathclyde MBA: Social Media/Social Business Class, Abu Dhabi and KL, May 2013

Posted on April 17, 2013 by Jim Hamill

I am looking forward to meeting everyone during the forthcoming Social Media/Social Business Classes in Abu Dhabi and Malaysia. Please feel free to use the comments box to say ‘hello’. Embedded below you can find two sets of slides to … Continue reading →

Posted in MBA, Social Business, Social Media, Social Media Strategy | Tagged , , , , , , | 17 Comments

Launch of the Digital Glasgow Strategy

Posted on March 17, 2013 by Jim Hamill

Tomorrow (Monday 18th March), we will be delivering one of the Keynote speeches at the official launch of the Digital Glasgow Strategy. The overall aim of the strategy is to position Glasgow as a leading digital city over the next 5 … Continue reading →

Posted in Digital Scotland Survey, Energise, Glasgow For Business Week, Internationalisation, SCDI #4MyGen, Social Media SMEs, Social Media Strategy | Tagged , , , , , , , , | Leave a comment

CIPR Scotland Conference 2013

Posted on January 17, 2013 by Jim Hamill

Embedded below you will find our presentation to be delivered at the CIPR (Scotland) Conference on the 30th January, 2013. As usual, comments and feedback are very welcome. The overall Conference Theme is 'Four Steps to Unlocking Online Success'. You can … Continue reading →

Posted in Social Media, Social Media in practice, Social Media SMEs, Social Media Strategy | Tagged , , , , , , , , | 1 Comment

RIP Social Media: Long Live Social

Posted on January 16, 2013 by Jim Hamill

We published an article with a similar title in August of last year – Marketing Is Dead: Long Live Social. Related posts include Goodbye Marketing – Hello Social and I Am Not a Suspect. how to whiten teeth at home … Continue reading →

Posted in Mastering Social Media, Social Business, Social Media Strategy | Tagged , , , , | 2 Comments

When did your company stop listening to its core customers?

Posted on December 12, 2012 by Alan Stevenson

I read a nice article recently from Seth Godin called the cycle of customers who care. It provides a useful model to describe how companies grow and to a large extent fail over time in the eyes of their most … Continue reading →

Posted in Energise, Social Media Strategy | Tagged , , , , , , | Comments Off

Social Media serious business channel or place for chit-chat?

Posted on November 23, 2012 by Alan Stevenson

Jacques Derrida the French philosopher once said his favourite questions were “Why? and, What makes you so sure?”. A few recent reports have posed these questions of Social Media. Is it a serious channel for business or just a place … Continue reading →

Posted in Social Media, Social Media Strategy | Tagged , , | 1 Comment

Should Web Sites Become Ghosts?

Posted on November 21, 2012 by Jim Hamill

We have argued for some time now that Social Media redefines the concept of what a web site should be. In a Web 1.0 era, we had little option but to build sites with high value content, functionality and interactivity. … Continue reading →

Posted in Social Media Strategy | Tagged , , , , , , | 4 Comments