Category Archives: Energise

Mastering Social Media Executive Programme, Spring 2012, Workshop 1

Workshop 1 on our ‘Mastering Social Media Executive Programme’ focuses on ‘Getting the Foundations Right’. Key issues covered include: Overview of social media – what is it? How important has it become? – social media size and growth Features and … Continue reading

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Mastering Social Media Programme, Spring 2012

Our next ‘Mastering Social Media Executive Programme’ starts this Thursday, 26th April. This is the fourth time we have run the highly successful Mastering Programme. To support the Workshops, and to open up part of the content to those unable … Continue reading

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Scottish PLCs fail to embrace Social Media: Part 2

Back in January, Alan published an article entitled ‘Scottish PLCs fail to embrace Social Media’.  Based on some initial research we conducted at the end of last year, Scotland’s PLCs were found to be trailing behind FTSE 100 companies in … Continue reading

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Social Media Channel Updates: April, 2012

Welcome to the April 2012 Social Media Channel Update List keeping you up-to-date with the most recent developments across different channels. The April list contains 22 articles. Not surprisingly, the rapid growth of Pinterest continues to be a major focus … Continue reading

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From Gen Y to Gen C: The Connected Customer

I have just returned from a two week visit to Malta delivering workshops on the EU funded ADVANCE Tourism Project.  A big thank you to everyone who made my visit so enjoyable.  A special thanks to the Programme Management Team … Continue reading

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