Author Archives: Alan Stevenson

Obermutten, putting their village on the map through Social

Posted on May 15, 2013 by Alan Stevenson

We loved this example of a small town that decided to put themselves on the map through Social Media. Some of the most ‘remarkable’ ideas are also the simplest… As always your comments are most welcome. Alan

Posted in Energise, Facebook, Social Media | Tagged , , , | 4 Comments

Gamification: what you should know (guest post)

Posted on April 26, 2013 by Alan Stevenson

While only some of you may have heard about gamification most of you will have experienced it on the websites and social media platforms you use. Being able to see your followers and those of others on Twitter is a … Continue reading →

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50 Customer Experience Quotes

Posted on March 26, 2013 by Alan Stevenson

This slideshow is packed full of great quotes. Worth a few minutes of your time. My favourite is from Roger Staubach, ”there are no traffic jams along the extra mile”. Says it all. Which of these did you like best? Alan

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Fast running out of Digital Skills

Posted on March 12, 2013 by Alan Stevenson

Few would argue that we are now living in a digital world, particularly as more of our lives are spent constantly connected. Businesses while slow to react have now woken to this idea and in a recent survey McKinsey cited … Continue reading →

Posted in Energise, Social Business | Tagged , , , , , , | 1 Comment

The State of Digital (Scotland) 2012 – key findings presentation

Posted on February 13, 2013 by Alan Stevenson

Embedded below are the key findings from the ‘State of Digital Scotland Survey (2012)’. This online survey was conducted in Autumn of last year and asked Senior Decision Makers and Business Leaders in Scotland questions covering the following topic areas: … Continue reading →

Posted in Digital Scotland Survey | Tagged , , , , , , | 7 Comments

The Content Deluge is Approaching

Posted on February 8, 2013 by Alan Stevenson

The s*** is about to hit the fan with Content Marketing. Are you creating a great content brand or a more efficient content machine? Are you making music or noise? We think the slideset embedded below raises some very important … Continue reading →

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When did your company stop listening to its core customers?

Posted on December 12, 2012 by Alan Stevenson

I read a nice article recently from Seth Godin called the cycle of customers who care. It provides a useful model to describe how companies grow and to a large extent fail over time in the eyes of their most … Continue reading →

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