‘Disruptive innovation’ is a term coined by Clayton Christensen in 1997.
In this very interesting video, James McQuivey, VP at Forrester Research, argues that the term itself has become disrupted by the digital era.
Under the ‘old disruption’, very few people could disrupt because it required a tremendous amount of capital with the final product being used only by a small number of people. In the new digital era, by contrast, many people can participate in innovation because it costs so little and the ideas themselves multiply and spread with tremendous speed.
The future is not about looking at things as products or services, but as relationships with customers.
As usual, all feedback and comment very welcome.