Arpal Group Launch Social Media Strategy to Support Export Growth

Social Media Marketing

Back in November of last year, we presented a workshop at Scottish Development International’s ‘Export Week’. The topic of our presentation was the strategic use of digital technology and social media to support SME internationalisation. Slides from the presentation can be found here.

As argued previously on this blog, effective use of digital technology and social media can help to overcome many of the traditional barriers to exporting facing small-and-medium sized companies leading to the more rapid internationalisation of the sector. However, looking at the advice given to SMEs in this area, we often feel that Scotland is stuck in the digital noughties.  We urgently require an export support programme ‘fit for purpose’ in a constantly connected world.

It was with great pleasure, therefore, that we met Robin Leith at the SDI Event. Robin is MD of RP Adam/Arpal Group – a leading supplier of cleaning and disinfection chemicals to the hospitality, care home, facilities management, leisure, commercial laundry and contract cleaning/catering sectors The company is based in Selkirk but has a long history of operating internationally, especially in the rapidly growing Gulf Region.

You can read here how Robin and Arpal’s Marketing Director Max Adam, working with Energise 2-0, developed and implemented a Social Media Strategy to support the Group’s expansion in the UK domestic market and internationally through Arpal Gulf, the Group’s long established operation in the Middle East.  An excellent case example of the power of social media in supporting SME export growth.

As usual, all comments and feedback are very welcome.

Jim and Vincent

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