Social Media Strategy: Strathclyde MBA Abu Dhabi

Abu Dhabi, beach

Please find embedded below the core slides to be used during the three day MBA Elective Class ‘Social Media/Social Business: Strategy and Management’ to be held in Abu Dhabi next week (20th to 22nd February).

Please come to the session prepared to ask questions and to participate in class discussions.  We don’t want this to be three days of broadcast lectures from me 🙂

There is no required text book for the class. Additional readings will be provided. For class preparation, please try to read through the slides below in advance of the sessions.

I look forward to meeting everyone. In the meantime, please do not hesitate to get in touch if you have any queries prior to the start of class.

Take care.

Jim H

ps – If you are using an iPad the slides may not be visible below. To download and save a copy of the slides please use the following link –

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