Social Business Planning Pays, But Few Do

Social Business Planning Pays

The Energise 2-0 strapline is ‘Social Business Planning Pays’.

In other words, organisations who develop an agreed Social Media/Social Business Strategy and Action Plan will outperform those who don’t.

It is rather worrying, therefore, that new evidence produced by Brian Solis and Charlene Li shows that most social business programs lack a strong strategic foundation.

• Only 17% of companies identify their social strategy as mature
• Only 52% of companies say that executives are aligned with the overall social strategy
• Only 26% of companies approach social media holistically (operating against a cross-enterprise level strategy)

This is explained in more detail in the Infographic embedded below. The full article can be found at Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic]

So what about your own organisation? Will you plan for social success in 2014?

Take care.

Jim and Vincent

PS: You can download and save the Infographic by clicking on ‘slideshare’ bottom left hand side.

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