jim.hamill@energise2-0.com

TCA Abu Dhabi to Track Social Media Hotel Ratings

Abu Dhabi Tourism and Culture Authority Logo

We have been predicting this for some time now.

According to a recent article on the Hotelier Middle East web site, Abu Dhabi will soon become the first city in the world to integrate social media ratings into its official hotel classification system.  This will be done using ratings from TripAdvisor, Booking.com, Hotels.com and Expedia.

The move by Abu Dhabi’s Tourism and Culture Authority will monitor social media ratings of hotels and hold their operators accountable, in terms of stars, for bad reviews and negative feedback. The initiative will also recognise properties that receive exemplary reviews with a 5-star-plus designation.

You can read the full article here.

As usual, comments and feedback are very welcome.

Will other destinations follow? You know it makes sense.

Take Care.

Vincent Hamill
@VHSocialMedia

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