Sports Marketing and Social Media

Sports Marketing 2-0 Treviso Italy Student Group Photo

It’s that time of year again when I am off to Treviso in Italy to deliver a one day workshop on ‘Sports Marketing 2.0’ as part of the Masters in Strategie per il Business dello Sports programme.

This is the sixth consecutive year that I have taught social media on the programme and it is fascinating to look at the social media progress made by Sports Marketing Organisations over that period. See our previous posts on this topic here.

I have embedded below the presentation to be used during next week’s workshop. You can download and save a copy of the presentation by clicking on the ‘View on Slideshare’ button.

I have also included links to a number of recent articles on Social Media and Sports Marketing for those with an interest in the topic.

For students on the programme, I look forward to meeting you all next week.

Please do not hesitate to contact me if you have any questions before the session.

Take care.

Jim H

Useful Articles

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The UK Sports Networks

Social Media in Sport Marketing

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Social Media in Sports: Engaging Fans and Creating Customers

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Sports Fans & Social Media (Infographic)

3 Ways Social Media Increases Sports Fan Loyalty, Part 3: Offers Fans Unprecedented Access To Teams

5 Trends for Sports Social Media that can be used in Football

How Sports Fans Engage With Social Media

The 50 Biggest Social Media Fails in Sports History

Fancred: The Social Network That Enables Fans to Share and Discover Sports Content

Postano Evolves the Sports Social Media Command Center

Presentation Slides

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