On Thursday and Friday of this week, we will be presenting at the Scottish Business Exhibition/Export Week being held at the SECC. The topic of our presentation is ‘Digital and Social Media Supported Internationalisation’.
The key premise being put forward during the presentation is that Export Support Policy and SME Export Strategy in Scotland have changed very little in the last 30 years, despite the digital and social media revolutions. Used effectively, digital technology and social media can help to overcome the main barriers or obstacles to exporting traditionally experienced by SMEs, leading to the more rapid internationalisation of the sector. However, few SMEs are leveraging the full potential of emerging technologies to support overseas market growth. Public sector Export Support Policy, at best, pays lip service to the new opportunities created by digital and social technologies.
It is time for a major rethink of our approach to SME export support. We need Export Support Policies and SME Export Strategies which are ‘fit for purpose’ in a constantly connected world.
Ten main action areas for leveraging the full potential of emerging technologies to support SME globalisation are presented.
The full presentation is embedded below. To download and save please click on the view on Slideshare button and you should be able to save from there.
Dates and times of our two sessions are:
- Thursday 14th Nov 12.00 to 12.30
- Friday 15th Nov 10.30 to 11.00
Tickets (free) are available at http://thescottishbusinessexhibition.com/tickets/
Hope to see you there.
As always, we welcome feedback and comment on the views expressed in the paper. Are we in danger of becoming a nation of dinosaurs in terms of global markets?