Strathclyde MBA: Social Media/Social Business Class, Abu Dhabi and KL, May 2013

Abu DhabiI am looking forward to meeting everyone during the forthcoming Social Media/Social Business Classes in Abu Dhabi and Malaysia. Please feel free to use the comments box to say ‘hello’.

Embedded below you can find two sets of slides to be used during the three day sessions, including a brief explanation of how we will run the classes, assignment requirements etc. If you wish to download and save the slides, please click on the ‘View on Slideshare’ button and you can download from there.



Please Note: there are a large number of slides in each set. These are intended as background reading. I will NOT be going through these slide by slide. The sessions will be a ‘two way conversation’ rather than a ‘one way lecture’ so please come along prepared to participate and join in the discussion.

Please do not hesitate to contact me if you have any questions about the class.

See you all soon and take care.

Slides below……

Jim H.

Slide Set 1 – mainly Social Media

Slide Set 2 – From Social Media to Social Business


Related Posts


  1. B.Shivanthan
    April 17, 2013 at 12:02 pm - Reply

    Thank you. See you in Abu-Dhabi.

  2. Jim Hamill
    April 17, 2013 at 12:06 pm - Reply

    Looking forward to it – take care.

    Jim H

  3. Hisham
    April 18, 2013 at 9:13 am - Reply

    Thanks for sharing..
    Looking forward to see you in AbuDhabi.

    Are there any reference books that you would suggest for this elective? Would appreciate to have some names..


    • Jim Hamill
      April 21, 2013 at 7:33 pm - Reply

      Thanks Hisham.

      There is NOT a textbook for this class and never will be. The pace of change in this area is so rapid that a textbook is out of date before it is even published. Same is true of academic papers – out of date before they are even published.

      I will be mentioning a number of non academic books during the workshops most of which have already been mentioned on this blog.

      I addition to the slides, if you wish to do some more background reading prior to class I would suggest the following:

      Work your way through the various articles on this blog, including the videos and references to the best Social Business books.

      Also, follow me on twitter @drjimhamill. Most days I tweet abut new articles appearing in this area.

      Take care and look forward to seeing you in a few weeks.

      Please do not hesitate to let me know if you need anything else just now.

      Jim H

  4. Michael McDermott
    April 18, 2013 at 2:44 pm - Reply

    Good morning from the USA (but from a fellow Scot),

    For many years Jim and I were colleagues at Strathclyde.

    I have made a point of always keeping pave with Jim’s latest materials (even set up an RSS feed to do so), and these slides are brilliant.

    • Jim Hamill
      April 21, 2013 at 7:26 pm - Reply

      You are too kind Dr McDermott 🙂

  5. Michael McDermott
    April 19, 2013 at 5:13 pm - Reply


    these slides are so good, you do not need books!

  6. Hisham
    April 22, 2013 at 9:26 pm - Reply

    Dr. Jill & Dr. Michael,
    Thanks alot for your feedback. I really appreciate.
    For the moment i’ll take Michael’s word as first step & see what happens next.

    Stay safe & all the best!

  7. Shireen Dabash
    April 23, 2013 at 12:08 pm - Reply

    Hi, looking forward to meeting you during Abu Dhabi’s workshop

  8. Jim Hamill
    April 23, 2013 at 6:55 pm - Reply

    Thanks Hisham and Shireen – looking forward to meeting you.

    Take care

    Jim H

  9. Aliya
    May 5, 2013 at 5:11 pm - Reply

    Thanks for sharing..

    looking forward to meet you soon in Abu Dhabi.

    Aliya Al Balushi

  10. Exmond
    May 9, 2013 at 8:05 am - Reply

    Looking forward for next weekend class in KL. See you soon Dr Jim. -Ex

  11. Ayman Al Saffan
    May 16, 2013 at 7:54 am - Reply

    Dear Dr. Jim,

    First I would like to thank you so much for the very engaging content of the course, it really changed our perception of the importance of a social approach to business.

    May I ask a quick question re the assignment please? Do you want us to write the strategy in a report format (i.e. executive summary, introduction, & conclusion)? Or shall we just state the main score card items directly as if it was an internal strategy document?
    Appreciate your thoughts on this.

  12. Eng.Tello
    May 25, 2013 at 8:47 pm - Reply

    Dear Dr Jim,

    social media course in Abu Dhabi was great experience .lots of useful ideas and information .


  13. Jim Hamill
    June 3, 2013 at 9:41 am - Reply

    Thanks for your very kind comments re the class in Abu Dhabi. It was a great class to engage with – lots of questions and interaction. Good luck with the rest of the course. Take care. Jim H

Leave A Comment