2013 ASEAN Social Business Summit

ASEAN Social Business SummitDuring my forthcoming visit to Kuala Lumpur for the Strathclyde Business School MBA Programme, I have been invited to be the keynote speaker at the 2013 ASEAN Social Business Summit – full details at http://www.socialbizsummit.com/

This will also involve participation in several interviews with local radio/media discussing the growing importance of Social Business in the region.

Given that Asia is moving in this direction, it is probably a legitimate question to ask what progress are we making on the Social Business front in the UK/Scotland?  With a few exceptions, not much in my experience but that is a debate for another day.

For those interested, the following Press Release has just been issued about the Summit. Please contact Prof Nick Wreden if you wish to attend.


IMMEDIATE RELEASE                                   Contact: Prof. Nick Wreden, UTM nickwreden@gmail.com (media only) info@socialbizsummit.com +6 019-243-5856

Editor’s note: “Social Business” refers to enterprise collaboration & innovation that use social technologies to boost corporate, customer and social value. Social Business does NOT refer to social marketing (PR) or social entrepreneurship (helping rural businesses). Please contact Prof. Wreden if you have questions. Custom articles on Social Business are available. See below.


Premier 1-day event in Malaysia to provide business and government with insights, case studies & useful tips for high-ROI innovation and collaboration

KUALA LUMPUR – The emerging arena of Social Business, which helps firms to substantially boost collaboration and innovation within enterprise ecosystems, will be explored at the landmark ASEAN Social Business Summit 2013 on Wednesday, May 22, in Kuala Lumpur. (www.so


High-profile international speakers at the premier event, whose theme is “where innovation and collaboration meet,” include IBM, Gartner, MOSTI (Ministry of Science, Technology and Innovation) and other Social Business leaders. Presentations include case studies, strategic insights and hands-on advice and tips about optimizing innovation and collaboration. IBM is a Gold Sponsor of the event.

The keynote speaker, one of the foremost world experts on Social Business, is Dr Jim Hamill, Business Fellow at the University of Strathclyde Business School. Dr. Hamill will present a case study of a UK company that leveraged a Balanced Scorecard approach to become a Social Business.

International business and government leaders such as GE, Australian Bureau of Statistics, CEMEX, China Telecom, Asian Paints, HP, DHL, Shell, NBCUniversal and many more have turned to Social Business to streamline organizational processes, enhance customer collaboration, speed information flow, fast-track innovation and improve access to expertise.

According to a study by McKinsey & Co., “We asked 4,200 global executives how organizations deploy [Social Business] and the benefits it confers. When adopted at scale & integrated into work processes, social technologies can boost a company’s financial performance and market share, respondents say.” As a result of these benefits, Forrester estimates that the Social Business market will increase 61% through 2016.

Major speakers and topics include:

David Aron, Gartner: “Impact of Social on Business Models: Broad and Deep”

  • Brian Cheng, IBM: “4 major trends shaping Social Business 2013 and beyond”
  • Cuneyt Uysal, Newsgator: “Collaboration: It’s not only about future work, but also how the future works”
  • Azim Pawanchik, Alpha Catalyst Consulting (ACC): “Case study: Using Open Innovation to expand the Social Business ecosystem”

A limited number of sponsorships for this high-profile, high-value event remain available. For more information, contact marcus(at)fusionbrand.com.

The event fee is RM1,500. Early-bird and other discounts from 20-35% are available. For more details and registration, visit: www.socialbizsummit.com

The event is organized by the UTM (University Technology Malaysia) Perdana School of Science, Technology & Information Policy (www.perdanaschool.utm.my) and the Initiative for Social Business Innovation (ISBI) (www.socialbusinessasia.com). FusionBrand is the event organizer.

For more information, contact: info@socialbizsummit.com

Editor’s note: A limited number of custom articles on Social Business for your publication are available with sufficient notice. Contact nickwreden@gmail.com


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