jim.hamill@energise2-0.com

From Social Media to Social Business (Slides)

MurmurationRecent posts on the Energise 2-0 blog have argued the need to move from a narrow focus on Social Media to the much broader concept of Social Business – see list of previous articles here.

We have captured our thoughts on this issue in the detailed presentation e

mbedded below 'From Social Media to Social Business'. The presentation includes a number of very interesting videos worth viewing.

As always, feedback and comment are very welcome. Is your organisation ready for Social Business?

To download and save the presentation click on the 'View on Slideshare' tab and you can download from there.

Take care.

Jim, Alan and Vincent

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6 Comments

  1. Jim Hamill
    February 19, 2013 at 9:25 am

    If you are not sure what the image is, check out the video at the end of the presentation 🙂 Take care. Jim H

  2. Michael McDermott
    March 7, 2013 at 9:57 pm

    I pay attention to your posts because I know from experience that there is a great deal to be learned.

    However, in terms of the transition from SM to SB, I would encourage you to present an even more basic overview.

    If someone asked me to explain what an SB is, I’d be still somewhat unsure of how to explain it in a very direct way.

    • Jim Hamill
      March 12, 2013 at 9:46 am

      Thanks Michael; fair comment. Our recent articles on Social Business are aimed at raising awareness of what it is and associated business benefits.

      Slide 3 I think presents a definition. An organisation that develops innovative new work methods and processes from applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (Internally as well as Externally). Social moves from the core to the periphery. Social Business is a revolution in how companies operate.

      Think about the way you run your own courses compared to most of your colleagues. By encouraging student interaction on FB etc you are changing the basic pedagogy of teaching away for the traditional 2 or 3 hour lecture.

      Think email – probably now the worst and most time consuming way of communicating with your colleagues/students when you can communicate better through social (in the case of staff collaboration using something like Salesforce Chatter).

      Think of the way in which most organisations make decisions – very hierarchical. Hierarchical organisational structures were established at a time when there were major transactional costs involved in internal communications. Such structures are no longer relevant in a social world.

      Just think about everything that your org does and ask is there a better way of doing this using social e.g. the 3 hour staff meeting which achieves nothing replaced by an internal collaboration network.

      Keep up the good work your end.

      Take care and thanks for taking the time to comment.

      ps – you are already applying many of the principles of a Social Business

      Jim H

      • Michael McDermott
        March 13, 2013 at 6:21 pm

        Hi Jim,

        So a business school seeking to develop a strategy may hold several twon hall meetings and then after the event try and capture the ‘conversdation’. However if we use dropbox or something like that we could all work on a documnet that allows much more efficiency and flexibility…and a much more considered approach?

      • Jim Hamill
        March 15, 2013 at 8:55 am

        Thanks Michael – yes that’s the general idea and a very good analogy to make. Many authors use the village/small town analogy to explain what Social Business is – i.e. using the right tools even the largest and most multinational organisation can create that type of small town collaboration/exchange of information.

        Your second pt is also spot on – using social technologies to delver a more considered approach to internal collaboration. The only thing i would say is that there are probably better tools to use for this than Dropbox – there is a wide range of technologies available for creating internal networks, encouraging collaboration and information sharing. We have started to use Salesforce Chatter but there are many other alternatives – have a look at the Salesforce.com web site – there are a lot of very good case examples and videos of how different companies are using it. Another one is Yammer. You might also want to have a quick look at http://www.advance-tourism.eu This is an online community we have developed (using the Ning Platform) to support a 3 year EU funded management development programme in Malta – over 1,500 managers have gone through the programme and the Ning Portal has proved invaluable for programme managemenent and also for the teaching aspect – each module on the programme has its own online sub-community.

        All of these technologies sit in the Cloud and therefore are not expensive.

        The key thing here Michael is don’t be led by the technology – there are more important issues to tackle first e.g. changing the organisational culture, mindset, people issues. The technology is the easy part.

        Best practice advice is to start with a small pilot project which then creates a ‘me too’ effect.

        Thanks for your interest in this. We are not talking about just a channel shift. We are talking about a paradigm shift in how we do business – in how our organisations operate. Those who get it will survive and prosper. Those who don’t get it will become 21st Century dinosaurs – and unfortunately that includes most academics and academic institutions (present company excluded of course as i really like the stuff your are experimenting with and the way you reach out to engage with your students on social media – keep up the good work).

        Interesting times.

        Hope things are good your end and family is well.

        Take care

        Jim H

  3. Michael McDermott
    March 18, 2013 at 2:14 pm

    Many thanks Jim.

    So in order to try and “sell” this, I should seek to launch a small pilot project that reveals the benefits of this totally new way of working.

    Love your posts!