Embedded below are the key findings from the ‘State of Digital Scotland Survey (2012)’. This online survey was conducted in Autumn of last year and asked Senior Decision Makers and Business Leaders in Scotland questions covering the following topic areas:
- Their use of the Web and e-marketing
- Use of Social Media and Social Business
- The Cloud and Mobile Internet
- Internationalisation and the Internet
- Future plans and the Impact of Digital Technology
We welcome your views and any observations you may have on these initial findings. In future posts we will explore this and other research as we attempt to understand the ‘State of Digital’ in Scotland and the implications for your organisation.
If for any reason you cannot see these slides please click here
We look forward to your comments.
Alan, Jim and Vincent
Jim / Alan
Thanks for sharing this valuable report. As always it is curious to compare the presentations from Digital Scotland (see http://www.scotland.gov.uk/Topics/Economy/digital/Digital-Dialogue ) with the realities of digital technology adoption ‘on the ground’. It must remain a matter of concern for all of us that not enough business owners are taking time to ‘stand back’ and review their digital operations at a business strategy level.
So its over to people like yourselves to keep broadcasting these important messages and to move more businesses from adoption to exploitation !
Er – that should have been ‘conversations’, not ‘broadcasts’
Sorry guys!!
Walt
Thanks Walter, very valuable comments. As you suggest, it will be interesting to see if these views are picked up in the 2020 “Digital Dialogue” (kind of critical to us progressing as a nation). What I fear is that we flit from sparkly technology to the next without ever ‘exploiting’ or maximising the potential of anything we do.
Cheers
A
Thanks for that Walter. Hoping to make a big announcement on this very soon.
See next two posts on our blog coming up over the next few days.
Take care.
Jim H
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