In a Web 1.0 era, we had little option but to build sites with high value content, functionality and interactivity. With few other online channels available, your web site was designed to maximise the level of customer engagement. Such sites were often expensive to build and maintain; for most SMEs, too expensive.
In a Web 2.0 era, with the proliferation of online channels, do we need to re-evaluate the concept of what a web site should be? Especially for SMEs, is it time for your web site (if you need one at all) to revert back to a simple online brochure informing people about your core products and services? Your efforts in building high value content, interactivity and functionality should focus on the Social Media channels where your customers already hang out. As long as you provide ease of navigation between your site and Social Media then there should be no problem.
Our colleagues in the web design/development industry may disagree, but doing it this way significantly reduces SME costs and provides much greater flexibility of response. At Energise 2-0 we don’t even have a web site and have no intentions of building one. This blog is our ‘web site’. Combined with the other Social Media channels we use (especially Twitter), we are more than happy with the value of the content we provide and the level of engagement with our network.
To illustrate, here is a great example of what we are talking about – the Ghosting Season web site at http://www.ghostingseason.co.uk/
Let us know what you think – is this the future of web sites? Is it time to Keep It Simple? What does this mean for the web development sector?
PS – thanks to Vincent for drawing this ‘site’ to our attention