We have been working with the team at Glasgow City Council/Digital Enterprise Glasgow putting early ideas together for a two day ‘Digital Glasgow’ event as part of the 2012 Glasgow for Business Week (GFBW) starting on the 8th October.
We are suggesting five key digital themes for the two day event as follows:
- Social Media
- Connectivity and the Cloud
- Internal Processes
- Web Marketing and e-Commerce
As planning for the event is still at an early stage, the five topic areas above are not set in stone. We very much welcome your thoughts and ideas on what should be covered and potential speakers. We would like to crowdsource the event as much as possible.
A first draft Programme Outline is provided below. Thoughts and contributions very welcome. Registration details will be announced very soon.
Digital Glasgow: Overview
It is now widely recognised that the strategic use of digital technology is ‘mission critical’ to the future growth and competitiveness of Glasgow based companies. Used effectively, new technology can deliver a wide range of business benefits including lower costs, improved efficiency, more effective sales and marketing, enhanced customer relationships, loyalty and so on.
For companies wishing to expand globally, effective use of new technology can help to break down the traditional barriers to SME internationalisation.
While good progress has been made in the above areas, the pace of technology change is so rapid that we should be constantly benchmarking our own strategy against accepted ‘best practice’.
Given the importance of these issues, and building on the success of last year’s Social Media Conference, GFBW 2012 will be devoting two full days to Digital Business. Keynote Speakers and breakout workshops will cover the key issues involved in developing, implementing and managing a successful digital strategy for building sustained growth and competitiveness. A ‘business led’ rather than IT approach will be adopted throughout. There will be no ‘selling’. The focus will be on knowledge dissemination and management education.
The two days will be supported by a Digital Glasgow Online Community allowing more detailed discussion of the issues raised, before and after the event.
Who should attend?
All Glasgow based companies, business advisors, public sector and others with an interest in ‘Digital Business:Strategy Development and Implementation’.
Keynote Speakers and breakout sessions will be organised around five related Digital Business Themes.
Social Media: Many Glasgow based companies have now taken the first steps into the exciting world of social media. It is now time to move from ‘experimental’ involvement to a more ‘strategic’ approach. Keynote Speakers will present the key steps involved in developing and implementing a coordinated and integrated Social Media Strategy – one that is closely aligned with and fully supportive of your core business goals and objectives. Key topics covered including setting objectives; KPIs and targets; being customer led; key actions and initiatives; channel action plans; organisation, people and resource issues; social media performance measurement; from social media to becoming a social business.
Connectivity and the Cloud: The world economy stands on the verge of a digital technology revolution built around Cloud Computing. According to various estimates, the Cloud is currently worth $74bn. This is expected to increase to $150bn by 2013. In the UK alone, it is expected that spending on the public and private Cloud could create 226,000 jobs by 2015. It is critical that Glasgow grabs its fair share of this rapidly emerging market, yet knowledge and understanding of the Cloud remains very low in Scotland generally. Keynote Speakers will explain what the Cloud is and how your business stands to benefit from getting involved. There can be ‘no cloud without great connectivity’. Through its ‘Digital Future: Infrastructure Action Plan’, the Scottish Government has recently announced its commitment to building world class digital connectivity in Scotland. Keynote Speakers and breakout sessions will discuss how your business stands to benefit from these exciting developments. The sessions will also cover the growing importance of Mobile Commerce.
Internal Processes: Building on the above, this theme will show the way in which low/no cost Open Source Software and Hosted Cloud Based Services can be used to achieve internal process efficiency and lower costs. Whatever the application you require, whether basic office works or a more advanced CRM, EPR or Social Media Listening System, there will be a no/low cost solution available on the Cloud or Open Source.
Web Marketing and e-Commerce: Through short breakout workshops, this theme will cover effective web marketing including: audit your web site benchmarked against accepted ‘best practice’; SEO; link building and affiliate programmes; understanding Google Analytics; effective email marketing; mobile marketing and so on.
Internationalisation: This theme is aimed at Glasgow based companies who are already active in international markets or who have the potential and enthusiasm for ‘going international’. It will focus on the strategic use of digital technology and social media to break down export barriers. It will present a revolutionary new way forward for Glasgow export companies.
Your thoughts and input are very welcome.
Please register on the GFBW web site to be kept informed of developments. You can also be kept informed by using the email registration icon on the top right hand side of this page.