The Big Game: Technology and the Globalisation of Sport

Sports MarketingA big thanks to @craigmcgill of Contently Managed for bringing this to my attention. An excellent video by the Associated Press covering the role of digital technology in the globalisation of sport. Very impressive statistics and a ‘must watch’ for anyone interested in Sports Marketing.

Video is below…..As always, comments are very welcome. Take care. Jim H

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