At the end of this week, I am off to Istanbul to deliver a ‘Sports Marketing 2.0 Workshop’ as part of the Euroleague Basketball Final Four – see www.euroleague.net
The workshop is part of the Euroleague’s on-going strategy of developing sports business professionals, especially the EB Institute’s Masters in Sports Management & Marketing organised jointly with the University of Ca’ Foscari in Venice, Italy. I have been a Visiting Professor at the latter for the last 15 years.
Slides for the workshop can be found below. The presentation is in two parts. Slides 1 to 47 are our ‘standard’ slides on the Social Media Revolution. From slide 48, the focus is on Sports Marketing 2.0.
I look forward to meeting you all at the workshop on Saturday. Unfortunately, I will not be able to join you for the Final itself on Sunday as i need to be back in Scotland by Saturday night for a family event the following day.
For those readers not familiar with the Final Four, it will be a very exciting event. The TV schedule can be found here.
Take care and I look forward to meeting you all. If you have any questions meantime, please feel free to use the comments box below.
Slides below….to download and save, please click the ‘View on Slideshare’ tab and you can download from there.