Sports Marketing 2.0: Euroleague Final Four

At the end of this week, I am off to Istanbul to deliver a ‘Sports Marketing 2.0 Workshop’ as part of the Euroleague Basketball Final Four – see www.euroleague.net

The workshop is part of the Euroleague’s on-going strategy of developing sports business professionals, especially the EB Institute’s Masters in Sports Management & Marketing organised jointly with the University of Ca’ Foscari in Venice, Italy. I have been a Visiting Professor at the latter for the last 15 years.

This will be my fourth visit to the Euroleague Final Four, previously Athens, Berlin and Barcelona. I would like to thank Prof. Tiziano Vescovi and the Euroleague for inviting me over.

Slides for the workshop can be found below. The presentation is in two parts. Slides 1 to 47 are our ‘standard’ slides on the Social Media Revolution. From slide 48, the focus is on Sports Marketing 2.0.

I look forward to meeting you all at the workshop on Saturday. Unfortunately, I will not be able to join you for the Final itself on Sunday as i need to be back in Scotland by Saturday night for a family event the following day.

For those readers not familiar with the Final Four, it will be a very exciting event. The TV schedule can be found here.

Take care and I look forward to meeting you all. If you have any questions meantime, please feel free to use the comments box below.

Jim H

Slides below….to download and save, please click the ‘View on Slideshare’ tab and you can download from there.

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