As regular readers of this blog will know, one of our great passions is the potential of Social Media for building fan engagement in the sports industry, especially football (soccer to our North American readers :-)). Indeed, in one of our previous posts we asked whether the concept of fan engagement was itself becoming dated and should be replaced by fan ownership, with social media being used to wrench control from rich oligarchs destroying our 'beautiful game'.
A collection of our previous posts on Football, Sports Marketing and Social Media can be found here.
Over the next few weeks, we will be strengthening our Guest Content Team in this area and we look forward to some very interesting posts appearing throughout the year. In the meantime, please see below for an interesting video from Social Bear on 'Social Media and Football'.
As usual, comments and feedback are very welcome.
Jim, Alan, Vincent