Some interesting survey results in this Infographic from Alterian – ‘How Engaged Is Your Brand’. Seventy per cent of the companies surveyed don’t monitor or report on social media conversations relevant to their brand. We would put it a lot higher than that in the UK.
One of our previous posts – ‘A Social Media Listening Tool for your Business‘ showed how your organisation could set this up.
As usual, comments and feedback very welcome.
Jim, Alan, Vincent
Click on image to enlarge…..