The 10 Key Steps to Social Media Success, listed in our previous post, can be sub-divided into three main categories:
Establishing the Foundations (Steps 1 to 5)
Your social media landscape; generic strategy; key performance measures; internal social media audit; and ‘readiness to engage’
Social Media Strategy Development and Implementation (Steps 6 to 9)
Vision; strategy; objectives; targets; customers; key initiatives and actions for ‘getting there’; organisation, resource and people issues; project management for social media success
Performance measurement (Step 10)
Measuring on-going success and business impact
Over the coming months, we will post a series of short articles on each social media success factor. The 10 Key steps can also be illustrated on a Social Media Development Cycle as shown below:
Social Media Development Cycle
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