This is a Guest Post from Stephen Dunn, an IT Network Manager*. I first came across a version of the article on a football fanzine site and contacted Stephen to ask if he could broaden it out for a Guest Post here. I am delighted to have the revised article published on the Energise 2.0 blog as it raises very important implications for all of us. It is one of the most thought provoking articles i have read in a long time. As always, comments and feedback are very welcome. Jim H
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Given the recent 70th birthday of one of boxing, and sports, greatest characters it seems apt that I am discussing the great heavyweight bout of our time.
In the Blue Corner – Old Media
In 1988, Manufacturing Consent by Edward Herman and Noam Chomsky was published. For those unaware of the theories presented in this work, the authors suggest that the mass media is a solely profit driven entity. The facts and the truth of “news” are secondary to profit. Therefore the spin placed on news is for the benefit of revenue. It follows then that news outlets that are successful at spinning facts to suit their target market will be successful, as opposed to the outlets which report stories “as is”, who will be left on the fringes or even die altogether. The profit is gained from advertising revenue. Media outlets cultivate their consumers as it is this audience they sell to advertisers. This is the primary factor in news reporting. Continue reading
). Indeed, in one of our 
