Obermutten, putting their village on the map through Social

Posted on May 15, 2013 by Alan Stevenson

We loved this example of a small town that decided to put themselves on the map through Social Media. Some of the most ‘remarkable’ ideas are also the simplest…

As always your comments are most welcome.

Alan

Posted in Energise, Facebook, Social Media | Tagged , , , | 4 Comments

Gamification: what you should know (guest post)

Posted on April 26, 2013 by Alan Stevenson

Game OnWhile only some of you may have heard about gamification most of you will have experienced it on the websites and social media platforms you use. Being able to see your followers and those of others on Twitter is a form of gamification. We think that understanding this new concept and how it can be applied, is increasingly important to your business.

Victor ManriqueWe have been lucky enough to get a real expert on gamification to shed some light on this important area. Victor Manrique is 22 years old and founder of the website Cluers. This spanish language site gathers feedback from customers on top brands, mainly through ‘gamification’ techniques – offering badges, levels and league tables based on site activity. Victor also runs the Epic Win Blog discussing all things gamification. Not bad for someone still completing his studies at university. Continue reading →

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2013 ASEAN Social Business Summit

Posted on April 17, 2013 by Jim Hamill

ASEAN Social Business SummitDuring my forthcoming visit to Kuala Lumpur for the Strathclyde Business School MBA Programme, I have been invited to be the keynote speaker at the 2013 ASEAN Social Business Summit – full details at http://www.socialbizsummit.com/

This will also involve participation in several interviews with local radio/media discussing the growing importance of Social Business in the region.

Given that Asia is moving in this direction, it is probably a legitimate question to ask what progress are we making on the Social Business front in the UK/Scotland?  With a few exceptions, not much in my experience but that is a debate for another day.

For those interested, the following Press Release has just been issued about the Summit. Please contact Prof Nick Wreden if you wish to attend.

UTM Continue reading →

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Strathclyde MBA: Social Media/Social Business Class, Abu Dhabi and KL, May 2013

Posted on April 17, 2013 by Jim Hamill

Abu DhabiI am looking forward to meeting everyone during the forthcoming Social Media/Social Business Classes in Abu Dhabi and Malaysia. Please feel free to use the comments box to say ‘hello’.

Embedded below you can find two sets of slides to be used during the three day sessions, including a brief explanation of how we will run the classes, assignment requirements etc. If you wish to download and save the slides, please click on the ‘View on Slideshare’ button and you can download from there.

Petronas-Towers

Petronas-Towers

Please Note: there are a large number of slides in each set. These are intended as background reading. I will NOT be going through these slide by slide. The sessions will be a ‘two way conversation’ rather than a ‘one way lecture’ so please come along prepared to participate and join in the discussion.

Please do not hesitate to contact me if you have any questions about the class.

See you all soon and take care.

Slides below……

Jim H. Continue reading →

Posted in MBA, Social Business, Social Media, Social Media Strategy | Tagged , , , , , , | 15 Comments

50 Customer Experience Quotes

Posted on March 26, 2013 by Alan Stevenson

This slideshow is packed full of great quotes. Worth a few minutes of your time. My favourite is from Roger Staubach, ”there are no traffic jams along the extra mile”. Says it all.

Which of these did you like best?

Alan

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Launch of the Digital Glasgow Strategy

Posted on March 17, 2013 by Jim Hamill

Glasgow Scotland Tomorrow (Monday 18th March), we will be delivering one of the Keynote speeches at the official launch of the Digital Glasgow Strategy.

The overall aim of the strategy is to position Glasgow as a leading digital city over the next 5 years, securing and growing competitive advantage by providing opportunities for residents and businesses to embrace the full benefits of the digital age.

The strategy states that ‘the effective use of digital technologies by citizens, businesses, voluntary organisations and in the delivery of public services has the potential to transform the way the city works: boosting productivity, driving economic growth, providing jobs, connecting communities and revitalising the way services are delivered’.

The Digital Glasgow Strategy will ensure alignment of both existing and new
investments, programmes and initiatives across the following key themes: urban wireless/mobile; broadband infrastructure; SME/e-commerce; incubation and start up; citizen participation; training and employment; digital public services; benchmarking and impact assessment.

Gen CWe have been asked to lead the session on ‘Digital Skills for Enterprise and Getting a Job’.

In the presentation embedded below we argue that: Continue reading →

Posted in Digital Scotland Survey, Energise, Glasgow For Business Week, Internationalisation, SCDI #4MyGen, Social Media SMEs, Social Media Strategy | Tagged , , , , , , , , | Leave a comment

Social Business Transformation (Part 1)

Posted on March 13, 2013 by Jim Hamill

Six Stages of Social Business TransformationOver the last six months or so, we have been posting a regular series of articles on the need for organisations to move from social media to becoming Social Businesses. Our thinking in this area has been influenced by a number of different authors (see previous posts here). One of the most influential has been Brian Solis author of ‘The End of Business as Usual: Rewire the Way You Work to Succeed in the Customer Revolution’.

In his most recent blog post – ‘The Gap Between Social Media and Business Impact: 6 Stages of Social Business Transformation’ – Brian argues that social media is becoming a lot like email; every organisation is now doing it. The last few years have seen a rapid increase in the pace of Social Media adoption, mainly for marketing and customer service.  However, according to Brian, there is a growing disconnect between the use of social media and the bottom line.  This is forcing many executives to rethink their overall approach to social and the infrastructure put in place to support it. As a result of this reflective process, social media initiatives will transform into deeper Social Business Strategies. Continue reading →

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